Sjoerd Kooistra

Why do some people succeed in a certain context while others don’t? I have always been genuinely curious about what drives people — which explains my choice to study psychology. But I missed the commercial dimension. Looking for a place where human behaviour and commerce intersect, I found executive search.

Over the past ten years I have come to know many facets of the profession: from research consultant to setting up an executive search practice for the mid-market, and as a consultant responsible for C-level appointments, particularly in industry and the energy sector. I am also certified to administer Hogan Assessments, which allows me to look at candidates from a broader perspective. Especially now that markets are shifting rapidly, choosing the right leader is everything. Successful appointments rarely come down to experience alone: personality, ambition, execution strength and the right cultural fit are often what truly make the difference.”