Etos vacancies

Etos' makeover

The look of the Dutch high street has changed in recent years. For Etos, this creates great opportunities to further develop and respond ever better to changing consumer desires. ‘The changes are not cyclical, but structural,’ says Jan-Derek Groenendaal, general manager of Etos. To respond to the opportunities arising here, a new strategy has been developed. The strategy consists of three pillars: Increase ROI, ‘sex it up & innovate’ and increase customer loyalty. With a new logo, fresh house brand, revised shop layout and an innovative app, among other things, it has changed course. The new Etos surprises and inspires customers time and again with good advice and innovative solutions.