Smiler vacancies

That once-in-a-lifetime family trip to New York City needs to be commemorated – and ideally with a beautiful photo that is framed and proudly displayed, rather than through many failed selfies. It was exactly this realization, at Times Square many years ago, that prompted founders Martine Rooth and Kasper Middelkoop to create a business where photographers (whether professional or aspiring) and consumers (whether international tourists or families on outings) can easily get in touch in an ad-hoc manner, for spontaneous or planned photo shoots at traveler hot spots.