Brand & Digital Marketing Director
Serving approximately 60,000 dealers throughout Europe, Kramp has grown into one of the three largest players in the market. The marketing organization is entering a new phase, focused on translating strategy into consistent execution across all countries. This creates an exciting mandate for the Brand & Digital Marketing Director to shape and strengthen Kramp’s brand experience at scale.
About Kramp
Kramp Group is Europe’s largest specialist in parts and accessories for the agricultural industry. Headquartered in Varsseveld, the company operates across the continent with ten distribution centers, 24 country sales offices, and a workforce of more than 3,500 employees.
At the heart of the business is a powerful distribution model. Kramp acts as a one-stop shop for technical parts and accessories, sourcing products from a wide range of suppliers, managing storage and logistics, and delivering them efficiently to its extensive network of customers. With more than 500,000 products available online, the company offers one of the broadest assortments in the industry. While the company’s roots lie firmly in the agricultural sector, Kramp continues to expand its reach into adjacent markets such as construction, forestry, and garden and landscape. Significant investments in e-business and innovation support this growth, with a clear ambition: to make it as easy as possible for customers to run their businesses
Despite its international scale, the organization maintains the character of a pragmatic and entrepreneurial company with strong family-business roots. The culture is no-nonsense, with a strong emphasis on ownership and collaboration across teams. Kramp empowers employees to take initiative and have a tangible impact for dealers and suppliers alike.
Requirements*
- Over 12 years of experience
- In a B2B2C and B2C environment
- Experience in branding
- Digital native
- Analytical mindset
- Strong connector and outstanding stakeholder manager
Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.
In this role, you combine analytical thinking and digital expertise with a strong sense of brand and customer experience – connecting ‘head’ and ‘heart’ – and translate brand, digital, and data strategies into tangible business results.
Brand & Digital Marketing Director
The Brand & Digital Marketing Director joins Kramp at a time of significant organizational change. The company is shifting to a customer-focused approach, demanding a distinctive brand experience and deeper integration of digital tools, data, and marketing technology. Recently, a solid foundation for a new marketing strategy has been established. Clear strategies for brand, digital, and design are in place, teams have been strengthened, and collaboration between the central organization and the country teams is strong, setting the stage for the next phase of execution and further professionalization across Europe.
In this dynamic context, the Brand & Digital Marketing Director connects group strategy with local execution in the countries where Kramp operates. Working closely with Country Managing Directors and local marketing teams, the role turns central strategies into practical playbooks, tools, and frameworks that enable country teams to work more effectively, boost brand awareness, and drive customer retention and growth. While countries have the strategic freedom to adapt activities to their local context, the function provides overall guidance to maintain brand consistency and deliver a seamless customer experience.
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