Director E-Commerce
Kramp, the digital frontrunner in agricultural parts and equipment, is currently launching a new webshop. The Director E-commerce leverages this state-of-the-art infrastructure to create an optimal and personalized experience for all clients.
About Kramp
Kramp is the largest agricultural wholesaler in Europe. The company provides dealers with spare parts and relevant accessories. Kramp started almost seventy years ago as a one-man shop in Varsseveld and since then developed into a full-fledged multinational with sales offices in 24 different countries in Europe. It has 11 warehouses and employs over 3,500 employees.
Kramp enables its customers to focus on what they do best: running their business to keep the farms running. With fast delivery, 24/7 order processing, and expert advice, the company focuses on shopping convenience and product knowledge and enables dealers to operate as efficiently as possible. Kramp is not just a supplier, Kramp is a strategic partner.
Family business
In many ways, Kramp still feels like a family business. Its people are down to earth, friendly, open and cooperative. The company encourages people to take initiative, be creative and speak their mind. Kramp combines the vibe of a family business with international success.
Twenty years ago, Kramp was the first company in the industry to have its own webshop. Now, Kramp is the first to put customer journey and experience at the core of its strategy. The company is currently launching a new webshop and works towards full dealer personalization on their digital channels, based on extensive data coupled with digital marketing activities.
Requirements*
- 8+ years of experience in e-commerce in B2B
- Preferably agricultural wholesale
- Experience with implementing advanced CRM solutions
- Affinity with technology is a plus (e.g. data science, replatforming, agile development, microservices architecture)
Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.
Our people are proud to work here. They are loyal and show great employee satisfaction. We’re a real family business. Everyone is eager to help each other.
Director E-Commerce
The new Director E-Commerce reports directly to the Chief Digital Officer (CDO) and member of the executive board, Arnoud Klerkx and is responsible for optimally leveraging the possibilities of the digital channels to reach the best commercial outcome. This position is a strategic leadership rol, being part of the top 25 leadership team. He/she will lead a team of about 35 people (of which 5 are direct reports), consisting of product/channel owners, e-business marketers, UX Designers, SEO & SEA specialists, conversion specialists, CRM specialists, and dynamic pricing engineers. Business Intelligence is also part of this department. The teams work closely together with Kramp’s innovation Hub in Utrecht and with other key stakeholders in the Head Office in Varsseveld.
Formula 1 driver
The Director of E-Commerce works closely together with the Digital Innovation team. Their collaboration can best be described by looking at Formula 1: Digital Innovation builds and continuously innovates the car and the Director E-Commerce is Max Verstappen, who can tap into the best settings to get the optimum commercial results out of the webshop/digital channels. Just as in Formula 1, optimization is continuous and data-driven. The KPIs for the Director of E-Commerce are about traffic, conversion, and NPS.
Kramp’s digital channels are used day-in, day-out by their B2B customers. The webshop is essential for their digital presence, but the customer service tools, configurators, business solutions, and the knowledge center also add value to the customer experience.
Collaboration is key
Collaboration is an important aspect of the role of the Director of E-Commerce. Their main stakeholders, besides the Digital Innovation team, are category management, sales, product data management, and the marketing team. The Director E-commerce works within the commercial guidelines and is a strong partner in the monthly commercial management meeting with Sales, Category Management and Marketing.
The local Sales Directors and their teams are other key stakeholders. Kramp works with one centralized platform that allows local adjustments on content and email marketing by online marketers within the countries. Also, several digital marketing tools are extensively used throughout the countries. The Director of E-Commerce has to liaise with these teams in other countries to ensure the optimal use of these centrally led marketing technologies.
More information?
Curious if this role is right for you? View the full job profile for more details about the responsibilities, the team, and what we're looking for in a candidate.
This position has been filled
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