EU Marketing Activation Manager
About Cordstrap
Cordstrap is the global market leader in Protection Engineering, mitigating risks associated with the movement of goods, protecting products, people, and places. Cordstrap works closely with customers to provide advice and solutions for a broad variety of global shipping needs. The wide product range of e.g., strapping, lashing, dunnage bags, moisture control and cargo monitoring services is combined with application expertise and local regulatory knowledge to create tailor-made load securement solutions.
Headquartered in The Netherlands with a global presence of sales offices, factories, and distribution partners, Cordstrap has 500 employees present in 22 countries and serves customers in over 50 countries worldwide.
Cordstrap is building a fit-for-future sales approach where commercial teams strike the right balance between customer acquisition, development, and retention. A model whereby sales activity is based and focused on potential and high value opportunities in the three main application segments; Container Protection (CP), Heavy-Duty Securing (HDS) and Palletizing, Unitizing and Bundling (PUB).
Requirements*
- 7+ years of experience
- In an international B2B or B2B2C product organization
- Experience in sales enablement and marketing activation
- And on- and offline marketing
- University degree in Marketing, Business Administration or related
Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.
Cordstrap is a mid-size multinational with a global scope, but still small enough to drive fast decision making and achieve results at a very high speed. This role gives you the opportunity to define the marketing activation plan and drive the execution, significantly impacting the way we do business and create value.
EU Marketing Activation Manager
Cordstrap is on an important strategic journey to create even more value for their customers. The company is expanding their marketing capability to include multiple new roles to better enable and service the sales organization, drive innovation, and stimulate growth across the three main application segments.
The Global Segment Marketing team drives the strategy for all three application segments and the regions individually turn these strategies into granular growth plans. The EU Marketing Activation Manager will take charge of developing and implementing all the marketing activation matters for the region that are required for the ambitious growth plans to be realized or even exceeded.
They will directly report to the VP Sales EU, engaging and collaborating side by side with the field sales team (34 FTE) across Italy, Germany, Benelux, France, UK, Spain, Czech and Poland to retain, develop and grow new and existing customers across all three application segments. Next to that, they will report with a dotted line to the Global Marketing Activation Lead, who will coordinate best practices and go-to-market initiatives throughout the regions.
The EU Marketing Activation Manager has a strong business sense and is commercially savvy, with an intrinsic interest in serving the customer. They will both initiate and execute the brand’s marketing activation strategy for the European region and maximize ROI for all marketing activation activities. Through the organization of campaigns, events, and other digital marketing activities, the EU Marketing Activation Manager will generate brand awareness and promote strong connections with target audiences.
They will focus on account-based marketing via email and targeted B2B digital channels and manage all content, communications, and collateral approvals with internal and external stakeholders, including translation efforts and/or approvals. Additionally, they will organize local events, such as exhibitions, conferences, and trade shows.
Lastly, the EU Marketing Activation Manager will work with CRM and Power BI platforms to ensure correct targeting of campaigns and stimulate CRM data quality of the region for purposes such as market intelligence, innovation, campaigns. They will also actively work within Prospect and Customer databases, such as Zoominfo, Datamyne, etc. in support of marketing and communication programs and activities.
As a master multi-tasker and project coordinator, the EU Marketing Activation Manager understands the importance of building strong relationships to stimulate effective collaborations. Being part of the regional commercial team, they must thrive working in a dynamic, international environment and know how to build trust and buy-in with a range of personalities, cultures, and functions.
Cordstrap is an innovative organization where creative ideas and taking initiative are valued. The role is based in Oostrum, The Netherlands and includes opportunities to travel internationally.
The role is perfect for a tactical marketeer with a can-do mentality who has proven experience using marketing activation to take a brand to the next level. The EU Marketing Activation Manager can make a significant impact on the commercial performance of the region and will play a vital role within the strategic transition to a more value-based marketing and sales model.
More information?
Curious if this role is right for you? View the full job profile for more details about the responsibilities, the team, and what we're looking for in a candidate.
This position has been filled
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