Marketing Analyst
Stage Entertainment sells nine to ten million tickets a year to large international shows as The Lion King and Tarzan and to their own productions Ciske de Rat. As of last year private equity party CVC Capital Partners owns 60% of its shares. A number of strategic plans are being executed as we speak in order to make the company both healthy, profitable and fast growing.
Stage Entertainment is an international entertainment company founded by Joop van den Ende. The partnership with CVC Capital Partners makes way for ambitious plans. Van den Ende says the following in a press release:
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"With the new shareholder there is room for some pretty big steps. We get to grow from 10 to 20 million visitors a year within the next five years to come."
Marketing Analyst
The Marketing Analyst ensures each euro spent on marketing is put to good use. How? By creating a link between marketing investments which are being done and their revenues. Creating this link is the Holy Grail to many financials. In order to up the stakes it becomes a big fish to fry. At Stage Entertainment marketing budgets are substantial, which means there is a great need to gain insight into their actual effect on ticket sales. The marketing team at Stage Entertainment of the Netherlands wants to be on top of this and the Marketing Analyst is the right man (or woman) for the job to help them do that.Which part of the marketing budget needs to go to the online side of the business? How should the marketing team achieve the best results online? Should additional budget go to a popular show to reach an even bigger audience? Or could a little extra marketing push go a long way to help a less popular one become a best seller? And what of social media? The marketing team (10fte) is looking for such nuggets in order to adjust their campaigns to fit the bill. The Marketing Analyst is also an internal consultant. They will provide insights into marketing results advice to the team, and support them to make decisions on market investments. That calls for an analytical person who is well apt to analyze large chunks of data and to distill the right kind of information from that. In short, to interpret financial data for commercial ends.Besides working as an Analyst, this person is also responsible for the marketing budget. The Marketing Analyst sets these budgets in collaboration with the marketing team and ensures maintaining the budget agreements. At any time of the year you know how much can be invested in marketing and where that money will lead to the best results.
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