Global Marketing Director

The Global Marketing Director (GMD) will lead the optimization of Forbo Flooring Systems' marketing strategy, driving the shift to achieve a more modern and agile approach. They will lead the transition from product-centric to customer-centric strategies, enhancing the digital customer experience, and implementing marketing automation and advanced technologies. This role will align global marketing efforts with commercial goals, uniting teams across regions, and ensuring a consistent and compelling brand message. As an influential leader within the organization, the GMD will have the opportunity to offer fresh, innovative ideas, and drive a modern and engaging marketing approach, leveraging both creativity and technology. The Global Marketing Director will take ownership of aligning marketing and sales, fostering their collaboration to ensure marketing becomes a seamless and integral part of the sales process. Transforming the brand narrative, the GMD will highlight Forbo Flooring Systems' innovative design, superior quality, and commitment to sustainability, positioning the company as a forward-thinking leader in the flooring industry. They will lead the development and execution of a unified global marketing strategy, ensuring alignment across regional and local teams, while driving commercial success through customer-centric initiatives. The Global Marketing Director will oversee the modernization of traditional and digital marketing channels, leveraging advanced tools such as marketing automation and analytics to enhance customer engagement, and optimize campaign performance. Their key focus will be to establish measurable KPIs, including brand awareness, lead generation, and customer retention, while monitoring campaign effectiveness to drive continuous improvement. The GMD reports directly to the SVP of Global Sales and Marketing, and has a dotted reporting line to Forbo Group's Head of Corporate Marketing and Communications. They collaborate with Corporate Marketing and lead a central marketing team of twelve professionals, and provide strategic guidance to regional marketing teams worldwide. With dotted-line collaboration between regional marketing managers, the GMD ensures seamless integration of global strategies with local execution. This highly visible role includes joining key steering committees and collaborating with divisional and corporate boards, which positions the Global Marketing Director as a vital influence in shaping Forbo Flooring Systems' global marketing initiatives. This role demands strategic leadership and a hands-on approach, along with a 'get things done' mentality. Their integrity, honesty, and proactive mindset make them a driving force behind Forbo's transformative change. Business savvy and results-oriented, the GMD excels at shaping and executing complex agendas and seamlessly manages multiple priorities with precision and focus. A natural collaborator and persuasive communicator, they build trust and create alignment across diverse stakeholders, and inspire buy-in at all levels. The Global Marketing Director is a visionary leader with a global mindset. They inspire and motivate cross-functional teams in a fast-paced, matrixed environment, fostering a performance-oriented culture that empowers and develops their team.